Changing habits

Our purpose of changing habits goes beyond just changing what people enjoy at home. We want to change habits as an attitude to make the world a better place. Our practices have always put human capital and environmental resources first, according to a People Planet-Profit approach. That is why it was a natural process to decide to integrate the United Nations’ Sustainable Development Goals throughout our value chain.


Our commitment for the Planet runs through 3 pillars: Product, Environment, and Education.

Product

Our packaging is the result of many evaluations and analyses. We prefer paper and plastic to glass as their life cycle demonstrates a lower long-term environmental impact. Furthermore, it weighs significantly less than glass and is much more compact. Which in turn means fewer delivery trucks on the road, and fewer emissions.


Our packaging is eco-friendly. The external part is made with FSC certified paper - coming from recycled paper or from responsibly managed forests – while the internal pouch, containing the liquid, is made of recyclable plastic. All our external packaging is recyclable, too.


We’ll keep promoting a culture of recycling by asking our customers to separate the paper and plastic in countries where it’s necessary, and we’ll keep making them easy to separate.


Going forward, we’ll continue collaborating with packaging research and innovation agencies, and while packaging technologies advance, we’ll ideate with universities and creatives on working with new eco-friendly materials.

Il nostro proposito è quello di continuare a investire in progetti di ricerca e sviluppo, innovazione e design per migliorare la scelta e l’utilizzo dei materiali. Anche noi siamo sempre pronti al cambiamento.

Environment

Since our origins, we have been engaged in projects to compensate and mitigate the greenhouse gas emissions produced with our activities, to contribute to the global fight against Climate Change. With this in mind, we have started a collaboration with UP2YOU to give life to a NIO Cocktails’ forest and thus compensate for the environmental impact of our production cycle.


We are working on green logistics management, by reducing the handling of goods thanks to implementing an in-house management, the digitalisation and efficiency of the warehouse, and the implementation of renewable energy in our factory..


We are also working to reach zero waste in the production chain by 2025, optimising water usage, closely managing our factory operations, and maintaining an open dialogue with our suppliers.

Our aim is to contribute to achieving the goals (SDGs, Sustainable Development Goals) of the United Nations' Agenda by 2030.

Education

At NIO Cocktails, we talk about enjoying casual at-home moments with a cocktail. But only in a culture of alcohol moderation and responsibility, and strictly to consumers over drinking age. We are actively anti-binge drinking, and perform stringent checks to ensure nothing in our messaging encourages excessive drinking - even subconsciously. While we want people to enjoy the high-quality raw materials, we make it clear that they should be sipped and appreciated carefully. We’ll continue to support responsible drinking and education around alcohol consumption, and provide the tools and information for approaching alcohol in a sensible way.


Our concept of responsibility is not only just about drinking, but about the way of living the planet: we aim to educate both the responsible drinker and the responsible change maker for more sustainable living.

We believe that education is the best driver to make the change happen: that is why we are engaged in a Communication Campaign aimed at employees, suppliers, and consumers.

NIO Cocktails’ Decalogue


Our journey towards change (2022-2025)

1 | Packaging Activation of R&D projects and collaboration with organisations / institutions on innovation materials and product LCA.


2 | Waste Analysis of the waste management cycle in collaboration with Entities and Consortia for areas of improvement.


3 | Carbon Neutrality Development of compensation and mitigation projects.


4 | Logistics Efficiency enhancement of the logistics component through internalisation and digitalisation.


5 | Green Governance Establishment of an internal table on environmental issues and their possible solutions.


6 | Code of Ethics Establishment and sharing of a Corporate Code of Ethics.


7 | Employees Engagement Development of a program to share with our employees and its families on what sustainability means to NIO Cocktails.


8 | Suppliers Definition and sharing of guidelines about NIO Cocktails’ sustainable vision.


9 | Edutainment Dissemination of Communication Campaigns to educate on positive drinking.


10 | Energy Audit Identification of areas of weakness and activation of energy efficiency improvements.